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Case Studies

How we approach a project

These walkthroughs show our process on representative project types — the challenge, strategy, solution, and technology involved.

SEO · Multi-Location Business

Rebuilding technical SEO foundations for a multi-location retailer

Challenge

Search visibility had stalled. The site had inconsistent URL structures, no structured data, and no dedicated pages for individual locations.

Strategy

Audit crawlability and indexing first, then rebuild information architecture around how customers actually search — by location and by product category.

Solution

Restructured the site's URL hierarchy, added schema markup for each location, and built dedicated local landing pages with unique, relevant content.

Technology

Technical SEO audit, Schema.org structured data, Core Web Vitals optimization, local landing page templates.

Outcome

This case study describes the approach taken. Specific ranking and traffic figures are shared directly with prospective clients on request, once we can verify measurement methodology.

Full-Stack Development · Service Business

Replacing a manual booking process with a custom platform

Challenge

Bookings were handled by phone and a shared spreadsheet, leading to double-bookings and slow response times.

Strategy

Map the existing manual workflow first, then design a system that removed the error-prone steps without adding friction for customers.

Solution

Built a scheduling and payments platform with automatic conflict checks, confirmation emails, and an admin view for the team.

Technology

Next.js front end, Node.js API layer, PostgreSQL database, Stripe for payments.

Outcome

The platform is now the business's primary booking channel. Outcome metrics are available on request from the client directly.

Web Design · B2B Software

Clarifying the value proposition on a B2B marketing site

Challenge

The existing site led with feature lists rather than the problem being solved, and the path to requesting a demo took too many clicks.

Strategy

Rework the homepage narrative around the customer's problem, then shorten the funnel to a demo request.

Solution

Redesigned the homepage and key landing pages with a clearer hierarchy, fewer competing calls to action, and a persistent demo-request path.

Technology

Custom WordPress theme, conversion-focused UX, performance optimization.

Outcome

This case study describes the design approach. Conversion figures are shared with prospective clients on request.

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